TMM Communication, creator of digital emotions

TMM Communication, digital expert provides digital solutions for retail, corporate environment and public venues.

Aelia

A unique digital experience in BuY Paris Duty Free retail stores

  • Aelia digital media
  • Aelia digital media
  • Aelia digital media
  • Aelia digital media
  • Aelia digital media
  • Aelia digital media
Retail digital Buy Paris

The stores BuY Paris Duty Free, located in the airport Paris Charles de Gaulle, want their outlets to project the image of Paris and its pleasures, while capturing the flow of travelers with an exceptionally innovative digital device.

 

A scenography matching the high standards of BuY Paris Duty Free shops of Paris and the prestigious presented brands.

 

TMM has inserted the digital in the heart of the consumers natural trajectory for an optimal digital retail (FR = un retail digital optimal) integrating various media for a rich customer and advertiser experience.

 

Located near the terminal entrance, a circular 36 screens column recalling the famous Morrice column was created to attract, pre-guide and capture the attention of shoppers. It sets the tone of a modern and attractive digital retail. To lead the costumer to the shop, TMM has installed video walls, on the left and right of the main path at the entrance of the point of sale.

 

Animations, advertisements and promotions on distributed brands lead the way inside the store. Within the digital retail, the suspended ceiling screens are used to mark the products universe and give visibility to brands. At the end of the shopping experience, an impacting wall of event pictures  has been installed behind the till.

 

Silver Popai in 2013 in the category « Architecture and shop layout  »

 

The competition of international scale Popai Awards rewards the best POS screens creations of the year, Digital Media, Commercial Architecture and arrangement. It is in this last category that the digital retail project stood out.

 

The 50 screens in the BuY Paris Duty Free store (Paris Charles De Gaulle Airport) definitely put digital at the heart of the retail outlet and the user's track. The different digital devices and broadcasted content offers a unique digital experience to costumers, which earned TMM Communication this reward

TMM realized for this client

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